About WFX PLM

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WFX PLM: Planning - Design - Development - Sourcing - Production - QC

Target Audience

Our ideal customers are brands, labels, and retailers with in-house design and development teams, but who fully outsource production. WFX PLM is perfect for those looking to digitalise and automate their product development processes, eliminating manual tasks and centralizing information through WFX's online depository.

The Product Development Process

• Planning
  Designers don’t just create products randomly; they follow a strategic plan. Established fashion brands often have dedicated teams—planners, product managers, and creative directors—who brainstorm and decide on upcoming collections. Whether it’s a seasonal collection like Spring/Summer or a fast-fashion launch, planning involves determining the number of SKUs, design variations, color options, and size assortments. Brands must also consider their global markets, understanding local consumer preferences and demographics to tailor their offerings accordingly.
• Designing
  After planning, designers work on the blueprints for the collection. Using tools like Illustrator, CorelDRAW, and Photoshop, they create and refine the initial design versions, aligning them with the strategic goals set during the planning phase.
• Development
  Once designs are refined, the development phase begins. Here, specifications related to fabrics, measurements, and construction details are finalized. Designers collaborate with vendors, requesting samples to ensure the design specifications are met.
• Sourcing
  Once the samples are approved and the vendor has a clear understanding of the requirements, the product moves into the sourcing stage, where the necessary materials are procured for bulk production.
• Production
  With everything in place, the fashion brand issues bulk production orders to the factory. The vendor then begins manufacturing the product as per the finalized specifications.
• Quality Control (QC)
  After production, quality control checks are conducted to ensure the goods meet the required standards. If everything is up to spec, the fashion brand authorizes the factory to dispatch the goods. These products are then shipped to their final destinations—whether it’s the brand's warehouse, distribution hub, or retail outlets—marking the completion of the product's journey.

Throughout these stages, WFX PLM tracks and maps the entire process, enabling different teams and stakeholders to collaborate effectively, all while working from a single source of truth.

Unique Selling Proposition (USP)
One of the standout features of WFX PLM is that it requires no investment in IT infrastructure, hardware, security, or backups. All that’s needed is an internet connection, making it an accessible and cost-effective solution for fashion businesses.
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Core Value Proposition

WFX PLM empowers fashion brands to seamlessly centralize and streamline their entire product development lifecycle on one cloud platform. By enhancing communication, accelerating time-to-market, and simplifying supplier collaboration, WFX PLM enables fashion companies to maintain control over complex operations, reduce inefficiencies, and drive innovation. Whether you’re managing design, merchandising, production, or retail, WFX PLM provides the tools to optimize every stage of your product development, ensuring your brand stays competitive in a fast-paced industry.

How do users experience core value prop of the product?

Below are some of the examples where users experience the core value proposition (CVP) of WFX PLM in different scenarios.

1. Centralized Product Development

• Scenario: A product manager is overseeing the development of a new apparel line. They use WFX PLM to create a centralized project timeline, setting up milestones for each phase of product development.
• CVP Experienced: The product manager can monitor the entire process in one place, from initial design to final production. When they see real-time updates from design, sourcing, and production teams all consolidated on the same platform, they experience the CVP of WFX PLM - enabling seamless collaboration and reducing the risk of miscommunication or delays.

2. Supplier Collaboration and Sample Management

• Scenario: A sourcing manager is working with multiple suppliers to procure materials for a new collection. They use WFX PLM to send out sample requests, track approvals, and manage communications.
• CVP Experienced: The sourcing manager experiences the core value when they can easily track the status of samples, communicate directly with suppliers, and see all relevant documentation (like certifications and specifications) centralized in one place. This reduces lead times and ensures that quality standards are met without the need for multiple emails or manual follow-ups.

3. Real-Time Data Access and Decision Making

• Scenario: The head of product development needs to make a decision on material selection based on cost, lead time, and sustainability factors. They access WFX PLM’s analytics dashboard to compare these factors across different suppliers.
• CVP Experienced: The decision-maker experiences the CVP when they can pull all relevant data into a single view, enabling informed decision-making in real time. The platform’s ability to aggregate data across multiple suppliers and product lines empowers them to make strategic choices quickly and efficiently.

4. Compliance and Regulatory Management

• Scenario: A compliance officer is tasked with ensuring that all products meet international safety and environmental standards. They use WFX PLM to access compliance documentation and track audit trails for each product.
• CVP Experienced: The compliance officer experiences the CVP when they can see the full compliance status of every product in the collection at a glance, along with detailed audit trails and documentation. This centralized compliance management reduces the risk of non-compliance and simplifies the audit process.

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5. Design to Production Handoff

• Scenario: Once a design is finalized, a production manager uses WFX PLM to seamlessly hand off the tech pack to the manufacturing team, complete with all specifications, materials, and quality standards.
• CVP Experienced: The production manager experiences the core value when they see that all necessary information - design specs, material requirements, quality standards - are automatically transferred to the production team without any need for manual re-entry or additional communication. This ensures that production can begin immediately with all the correct information in place, reducing errors and accelerating time-to-market.

6. Cross-Functional Collaboration

• Scenario: The marketing team is preparing for a product launch and needs access to the latest product images, descriptions, and specifications. They use WFX PLM to pull all the necessary assets directly from the platform.
• CVP Experienced: The marketing team experiences the CVP when they can easily access and share the most up-to-date product information across departments, ensuring that the promotional materials are accurate and consistent with the final product specifications. This centralized access streamlines collaboration between product development and marketing teams, ensuring a cohesive brand message.

7. Material Library and Innovation Tracking

• Scenario: A materials innovation team is researching sustainable fabrics and needs to compare various options based on cost, availability, and environmental impact. They use WFX PLM’s material library to track and analyze these options.
• CVP Experienced: The team experiences the core value when they can see a comprehensive view of all materials, including supplier details, sustainability certifications, and usage history across different collections. This centralized repository not only aids in material selection but also in tracking innovation and sustainability efforts over time.

8. Issue Resolution and Quality Control

• Scenario: During a product inspection, the quality control team finds a defect in a batch of products. They use WFX PLM to document the issue and notify the supplier, while also updating the product’s audit trail.
• CVP Experienced: The quality control team experiences the CVP when they can quickly log the issue, communicate with the supplier, and update the product’s records in real-time, all within one platform. This ensures that the defect is addressed promptly, and all stakeholders are kept in the loop, reducing the impact on the overall production timeline.

9. End-to-End Product Lifecycle Management

• Scenario: From initial concept through to product retirement, a brand manager uses WFX PLM to oversee the entire lifecycle of multiple collections.
• CVP Experienced: The brand manager experiences the CVP when they can manage every stage of the product lifecycle within WFX PLM, from ideation to end-of-life. This holistic view enables them to optimize product portfolios, track performance metrics, and make strategic decisions about future collections.

10. Advanced Reporting and Business Intelligence

• Scenario: The CEO needs to review the performance of the latest collection, comparing sales data, production costs, and time-to-market metrics. They generate a report through WFX PLM’s analytics tools.
• CVP Experienced: The CEO experiences the CVP when they can easily access and analyze comprehensive reports that aggregate data from various departments, enabling data-driven decisions that align with the company’s strategic goals.

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Use cases and features of WFX PLM

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What is the best engagement framework for your product?

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• Frequency:
• • Definition: Number of times users interact with WFX PLM, such as logging in, updating tasks, or communicating with suppliers.
  • Rationale: While frequent engagement ensures the platform is being used regularly, it doesn’t necessarily lead to users experiencing the full range of WFX PLM’s capabilities. Users might engage frequently but in shallow ways, which doesn’t fully realize the core value proposition of the platform.
• Depth:
• • Definition: The amount of time users spend deeply engaged with specific features of WFX PLM, such as detailed BOM management, complex supplier collaboration, or advanced reporting and analytics.
  • Rationale: The more time users spend deeply engaged with WFX PLM’s advanced features, the more they experience the platform’s core value proposition. Depth of engagement ensures that users fully leverage the platform’s capabilities to centralize and streamline their product development processes. This leads to better outcomes, such as improved efficiency, enhanced collaboration, and faster time-to-market, which are central to WFX PLM’s value.
• Breadth:
• • Definition: The variety of features and tools within WFX PLM that users engage with, such as design management, production planning, sustainability tracking, and supplier management.
  • Rationale: Breadth can be important because it shows that users are exploring the full scope of what WFX PLM offers. However, breadth alone doesn’t guarantee that users are experiencing the platform in a meaningful way; they might touch many features but not use any deeply enough to drive significant value.

• Alignment with Core Value Prop: Depth ensures that users are deeply engaging with the features that centralize and streamline their workflows. The more time they spend on these features, the more they optimize their product development lifecycle, which is the essence of WFX PLM’s value proposition.
• User Experience and Satisfaction: When users engage deeply, they become more proficient with the platform, leading to better outcomes like reduced inefficiencies, improved innovation, and stronger supplier collaboration. This deep engagement is what truly delivers on the promise of WFX PLM.
• Customizability and Impact: Deep engagement allows users to tailor the platform to their specific needs, such as customizing dashboards or reports, which enhances their overall experience and reliance on the platform.

Natural frequency of WFX PLM

The natural frequency of WFX PLM reflects the regular intervals at which various user roles within the fashion industry engage with the platform. These frequencies are aligned with the specific needs and workflows of different ICPs:

1. Daily Engagement

• Designers and Product Developers: Regularly update designs, upload new sketches, and modify BOMs, ensuring the latest product data is accessible. They often engage with task management and design approval workflows to keep projects on track.
• Supply Chain Managers: Daily communication with suppliers, tracking of order statuses, and management of logistics details to ensure timely deliveries and minimize disruptions.
• IT Managers: Monitor system performance and integrations, ensuring that all parts of the PLM system are functioning smoothly and securely.

2. Weekly Engagement

• Merchandisers: Review and update product assortments, analyze sales data, and adjust plans based on trends and supplier feedback. They engage with the platform weekly to ensure alignment with market demands.
• Heads of Product Development: Weekly review of project timelines, resource allocation, and overall progress towards milestones. They often use WFX PLM to make strategic decisions about product launches and development cycles.
• COOs: Engage weekly to monitor overall operations, assess the efficiency of processes, and ensure that all departments are aligned with the company’s goals and timelines.

3. Monthly Engagement

• CEOs/Founders: Monthly review of high-level reports and analytics to understand the performance of product lines, supplier efficiency, and overall time-to-market metrics. They use WFX PLM to make informed decisions about company strategy and future product lines.
• R&D Teams: Engage monthly with trend analysis tools and innovation management features to explore new materials, designs, and market trends that could influence future product lines.
• Sustainability Managers: Monthly tracking of sustainability metrics and compliance with environmental standards. They ensure that the company’s operations align with both regulatory requirements and internal sustainability goals.

4. Cross-Frequency Engagement

• Quality Control Teams: Engage both daily and weekly to monitor production quality, approve samples, and ensure that products meet the company’s standards before going to market.
• Marketing Teams: Weekly and monthly engagement to align product launches with marketing campaigns, ensuring that the messaging is consistent and timely.

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Define the action makes a user an active user?

1. Daily or Weekly Product Data Updates:
2. • Specific Behavior: Users consistently upload new product designs, bill of materials (BOMs), tech packs, and other critical data to the platform. This includes updating existing data to reflect changes in design specs, material choices, or production methods.
   • Frequency: At least 2-3 times per week.
   • Impact: Ensures that all stakeholders have access to the most current product information, reducing the risk of errors, miscommunication, and delays caused by outdated or incomplete data. This action reflects a user who relies on WFX PLM as the single source of truth for product development.
3. Frequent Task and Workflow Management:
4. • Specific Behavior: Users actively engage with the platform by creating, assigning, and completing tasks. This includes setting up approval workflows, reviewing task statuses, and ensuring that each phase of the project is signed off by the relevant stakeholders.
   • Frequency: Task creation and completion at least once per project phase, with daily or weekly task check-ins depending on project complexity.
   • Impact: Facilitates smooth project progression, enhances accountability, and reduces bottlenecks. Active users in this category are those who depend on WFX PLM to manage and track project workflows, ensuring that every step is completed on time and to specification.
5. Ongoing Communication with Team and Suppliers:
6. • Specific Behavior: Users frequently use WFX PLM’s built-in communication tools (e.g., messaging, commenting on documents, video calls) to collaborate with internal teams and external suppliers. This includes discussing design changes, clarifying requirements, and resolving issues promptly.
   • Frequency: Multiple interactions per week, especially during key project phases.
   • Impact: Keeps all parties aligned and fosters a collaborative environment where issues are addressed quickly, preventing delays. Active users who engage in ongoing communication demonstrate a commitment to leveraging the platform to maintain seamless coordination across the supply chain.
7. Consistent Supplier Interaction:
8. • Specific Behavior: Users regularly manage supplier-related activities within the platform, such as submitting RFQs, approving samples, tracking order statuses, and conducting compliance checks.
   • Frequency: At least weekly or during critical project milestones (e.g., before production begins).
   • Impact: Ensures that suppliers are consistently engaged and that production stays on track. Active users in this category rely on WFX PLM to maintain strong supplier relationships, ensuring quality and compliance while minimizing delays.
9. Routine Timeline Monitoring and Adjustments:
10. • Specific Behavior: Users routinely monitor project timelines, reviewing task completion rates, milestone achievement, and overall project progress. They make necessary adjustments to timelines, reassign tasks, or escalate issues to meet deadlines.
    • Frequency: Weekly or bi-weekly, with increased frequency as deadlines approach.
    • Impact: Enables proactive management of project schedules, ensuring that products reach the market on time. Active users who regularly adjust timelines demonstrate a hands-on approach to project management, using WFX PLM to optimize processes and mitigate risks.
11. Regular Use of Innovation Tools:
12. • Specific Behavior: Users engage with WFX PLM’s innovation-driven features, such as trend analysis, material libraries, and R&D management tools. This includes exploring new materials, conducting market research, and tracking innovation pipelines.
    • Frequency: At least once per month, with more frequent use during planning and concept phases.
    • Impact: Drives ongoing innovation and helps the company stay competitive by integrating the latest market trends and materials into product development. Active users in this category are those who leverage WFX PLM’s advanced tools to fuel creativity and strategic decision-making.

Going Deeper:

1. User Dependency on WFX PLM: Active users demonstrate a clear dependency on WFX PLM to manage critical aspects of their work. This dependency is shown by the frequency of interactions, the range of features used, and the level of detail and accuracy maintained in the platform.
2. Engagement Across Multiple Features: Active users are not limited to a single feature or workflow but engage with multiple facets of WFX PLM, including data management, communication, supplier interactions, and innovation tools. This holistic use indicates that the platform is integral to their daily operations.
3. Proactivity and Responsiveness: Active users are proactive in their use of WFX PLM. They don’t just react to tasks and timelines; they anticipate potential issues, adjust workflows, and ensure continuous improvement in processes. This proactivity is a hallmark of users who derive significant value from the platform.
4. Outcome-Oriented Interaction: The actions of active users are closely tied to tangible outcomes, such as reduced time-to-market, enhanced product quality, and increased efficiency. Their engagement with WFX PLM directly contributes to achieving these outcomes, reflecting a strategic use of the platform.

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Natural Frequency Table with User Personas in Mind

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Customer Segmentation

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Advanced Segmentation

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Engagement Campaigns

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Let's create a more in-depth set of engagement campaigns with a focus on converting casual users to core and power users, as well as enhancing the depth and variety of the campaigns. Each campaign will include strategic elements aimed at specific user segments, with a focus on driving engagement and progression through the user lifecycle.

1. Campaign: Onboarding Excellence (New Casual Users)

• Goal: Convert new casual users into core users by providing an excellent onboarding experience.
• Pitch: "Unlock the full potential of WFX PLM with our step-by-step onboarding program designed to make you a pro in no time."
• CTA/Offer: "Join our interactive onboarding program and get personalized guidance, video tutorials, and your first project set up in just 7 days!"
• Audience Segmentation: New Casual Users who have recently signed up or are within their first month of usage.
• Platform to be Used for Campaigns: In-App Walkthroughs, Email Drip Campaigns, Webinars, Personalized Onboarding Calls.
• Persona: Users who are new to WFX PLM and need structured guidance to explore and use core features.
• Frequency: Daily touchpoints in the first week, followed by weekly check-ins over the first month.
• Success Metrics: Onboarding completion rate, Time to First Core Action, User satisfaction scores, Transition from casual to core.

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2. Campaign: Feature Discovery & Mastery (Casual to Core Users)

• Goal: Drive deeper engagement by encouraging casual users to explore and master more features, moving them to core users.
• Pitch: "Discover new ways to streamline your workflow - dive into WFX PLM’s powerful tools and unlock new efficiencies."
• CTA/Offer: "Attend our exclusive feature discovery workshop and get a 30-day free trial of advanced analytics tools."
• Audience Segmentation: Casual Users who have shown limited interaction with features beyond basic tasks.
• Platform to be Used for Campaigns: Webinars, In-App Tutorials, Email Courses, Interactive Feature Demos.
• Persona: Users who have basic familiarity with WFX PLM but haven't fully explored its capabilities.
• Frequency: Weekly webinars, monthly interactive tutorials.
• Success Metrics: Feature adoption rate, Transition from casual to core, Increased frequency of use, Engagement with advanced tools.

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3. Campaign: Power User Pathway (Core to Power Users)

• Goal: Elevate core users to power users by providing advanced training, resources, and opportunities to explore sophisticated features.
• Pitch: "Become a WFX PLM power user - master advanced features and optimize your product lifecycle management like never before."
• CTA/Offer: "Enroll in our Power User Academy and get access to exclusive resources, advanced training sessions, and one-on-one mentoring."
• Audience Segmentation: Core Users who regularly use WFX PLM but haven’t fully utilized advanced features.
• Platform to be Used for Campaigns: Online Courses, Certification Programs, Mentorship, Exclusive Webinars.
• Persona: Users with significant experience in WFX PLM who are ready to deepen their expertise.
• Frequency: Monthly training sessions, quarterly certifications.
• Success Metrics: Completion of power user training, Certification achievements, Increased use of advanced features, Transition to power user status.

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4. Campaign: Re-Engagement Revival (Dormant Users)

• Goal: Reactivate dormant users by highlighting new features, offering incentives, and showing them how to regain their previous engagement levels.
• Pitch: "We’ve made some exciting updates - come back and see how WFX PLM can make your work easier and more efficient."
• CTA/Offer: "Reactivate your account and enjoy a 50% discount on your first three months of advanced features."
• Audience Segmentation: Users who haven’t engaged with the platform for 1-3 months.
• Platform to be Used for Campaigns: Email, SMS, In-App Pop-Ups, Personalized Outreach Calls.
• Persona: Users who have previously engaged but have become inactive.
• Frequency: Bi-Weekly reminders, personalized reactivation calls.
• Success Metrics: Re-engagement rate, Increase in feature usage, Reactivation conversion rate.

5. Campaign: Workflow Optimization Challenge (Core Users)

• Goal: Encourage core users to optimize their workflows by participating in a structured challenge that demonstrates the efficiency of WFX PLM.
• Pitch: "Optimize your workflow in 30 days—join the Workflow Optimization Challenge and see how much time you can save!"
• CTA/Offer: "Participate in the challenge and win a free consultation session with our WFX PLM experts."
• Audience Segmentation: Core Users who regularly use WFX PLM but could benefit from improved workflows.
• Platform to be Used for Campaigns: Challenge Landing Pages, In-App Notifications, Weekly Progress Emails.
• Persona: Users who are active but looking for ways to improve efficiency.
• Frequency: Daily tips, Weekly progress updates.
• Success Metrics: Workflow efficiency improvements, Time saved, Challenge completion rate, Transition to power user.

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6. Campaign: Innovation Incubator (Power Users)

• Goal: Engage power users in product development and innovation by inviting them to participate in an exclusive incubator program.
• Pitch: "Shape the future of WFX PLM—join our Innovation Incubator and collaborate with our development team on upcoming features."
• CTA/Offer: "Apply for the Innovation Incubator and get early access to beta features, plus direct input into our product roadmap."
• Audience Segmentation: Power Users who are highly engaged and influential within the platform.
• Platform to be Used for Campaigns: Email Invitations, Private Forums, Beta Access, Quarterly Incubator Sessions.
• Persona: Users who are deeply knowledgeable and want to influence the future of WFX PLM.
• Frequency: Quarterly sessions, Monthly beta updates.
• Success Metrics: Participation in incubator sessions, Feedback provided, Influence on product roadmap, Continued high engagement.

7. Campaign: Loyalty Builder (Casual Users)

• Goal: Convert casual users into loyalists by building long-term engagement through loyalty programs and consistent value delivery.
• Pitch: "Your loyalty deserves rewards - join our Loyalty Program and enjoy exclusive benefits as you continue to use WFX PLM."
• CTA/Offer: "Earn points for every activity and redeem them for discounts, exclusive features, and more."
• Audience Segmentation: Casual Users who have shown some consistent usage but need incentives to stay engaged.
• Platform to be Used for Campaigns: Loyalty Program Portal, Email, In-App Rewards Dashboard.
• Persona: Users who need consistent incentives to maintain and increase engagement.
• Frequency: Ongoing, with monthly rewards updates.
• Success Metrics: Points earned, Redemption rates, Transition to core or loyalist status, Long-term engagement increase.

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8. Campaign: Referral Boost (All Users)

• Goal: Encourage all user segments to refer new customers, leveraging different incentives for casual, core, and power users.
• Pitch: "Share the success of WFX PLM with your network and earn rewards for every successful referral."
• CTA/Offer: "Earn $X for each referral that signs up—plus, unlock exclusive bonuses for multiple referrals."
• Audience Segmentation: All Users, with tailored rewards based on user segment.
• Platform to be Used for Campaigns: Email, Social Media, Referral Program Portal.
• Persona: Casual, Core, and Power users with varying incentives.
• Frequency: Monthly reminders, Quarterly referral drives.
• Success Metrics: Number of referrals made, Conversion rate of referred users, Increase in user base.

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9. Campaign: Expert Webinars Series (Core and Power Users)

• Goal: Educate and engage core and power users by offering a series of expert-led webinars on advanced topics.
• Pitch: "Join our Expert Webinar Series and deepen your expertise in WFX PLM’s most powerful features."
• CTA/Offer: "Register for our upcoming webinars and gain insights from industry experts and WFX PLM power users."
• Audience Segmentation: Core and Power Users who are seeking to expand their knowledge and application of WFX PLM.
• Platform to be Used for Campaigns: Webinar Platform, Email, In-App Notifications.
• Persona: Users with a solid foundation who want to advance their knowledge.
• Frequency: Monthly webinars.
• Success Metrics: Webinar attendance, Post-webinar engagement, Feature adoption, Transition from core to power users.

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Resurrection Campaigns

Since I do not have the actual data, I will provide hypothetical but informed analysis looking at general trends observed in in B2B SAAS.

1. Current Retention Rate in Terms of Users, MAU, and DAU

• Retention Rate: For a mature B2B SaaS platform like WFX PLM, a healthy retention rate is typically around 85-90% annually. This means that 85-90% of users who start using the platform at the beginning of the year are still active by the end of the year.
• Monthly Active Users (MAU): If WFX PLM has a user base of, say, 10,000 users, a typical MAU could be around 60-70% of total users, which would be approximately 6,000 to 7,000 active users each month.
• Daily Active Users (DAU): In a B2B context, DAU is generally lower compared to consumer apps. For WFX PLM, a typical DAU might be around 10-15% of the total users, translating to about 1,000 to 1,500 daily active users.

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2. Retention Curve and Time Period When it Flattens

• Retention Curve Description: The retention curve for B2B SaaS platforms usually shows a steep drop-off in the first few months as new users evaluate the product. After this initial period, the curve tends to flatten as remaining users are those who have integrated the product into their regular workflows and derive ongoing value from it.
• Time Period for Flattening: For WFX PLM, the retention curve likely flattens after about 3-6 months. This suggests that users who remain active beyond this period are likely to continue using the product long-term.

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Hypothetical retention curve

Interpretation - The retention curve flattens after 3 months meaning, the users who are still active after 3 months are high likely to use the product for a very long time.

3. Which ICPs Drive the Best Retention?

• Best ICPs for Retention:
• • Enterprise Fashion Brands: Large companies with established processes and the need for complex supply chain management are likely to drive the best retention. These organizations benefit from the extensive features of WFX PLM, such as advanced analytics, supplier collaboration, and compliance management.
  • Apparel Manufacturers: Companies deeply involved in production planning and supplier management tend to have high retention, as WFX PLM becomes integral to their operations.
  • Ethical Fashion Brands: Brands focused on sustainability and traceability find ongoing value in WFX PLM’s compliance and traceability features, leading to strong retention.

4. Which Channels Drive the Best Retention?

• Top Channels for Retention:
• • Direct Sales: High-touch sales processes that include personalized demos, onboarding, and continuous account management drive the best retention. Direct sales teams can build strong relationships and ensure the platform is tailored to the specific needs of the client.
  • Customer Success Management (CSM): Ongoing support and training from CSMs help to ensure users derive maximum value from WFX PLM, leading to higher retention. This includes regular check-ins, feature adoption guidance, and strategic business reviews.
  • Referral Programs: Customers who join WFX PLM through referrals often have higher retention, as they are usually more aligned with the product’s value proposition from the start and receive strong endorsements from their peers.

5. What Sub-Features or Sub-Products Drive the Best Retention?

• Top Retention-Driving Features:
• • Supplier Collaboration Tools: Features that facilitate smooth communication and collaboration between brands and their suppliers, such as real-time updates, order management, and compliance tracking, are critical in retaining users who rely on WFX PLM for supply chain management.
  • Advanced Analytics and Reporting: Companies that leverage WFX PLM’s analytics capabilities to monitor production, track trends, and optimize operations are more likely to remain engaged with the platform.
  • Compliance and Traceability Modules: For brands focused on ethical sourcing and sustainability, WFX PLM’s compliance and traceability features ensure that they can meet industry standards and maintain transparency, leading to better retention.
  • Product Lifecycle Management (PLM) Suite: The core PLM features that manage the entire product development lifecycle, from design to production, are integral for retaining users who need a comprehensive solution.

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User flow

Here's a whimsical link - https://whimsical.com/engagement-campaigns-MmQn4SaGREtqwzUA6Xczdv

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Churn reasons and types

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Campaigns

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Campaign 1: Strategic Reintroduction (Dormant Casual Users)

• Goal: Reactivate casual users by demonstrating immediate value and relevance to their current business challenges.
• Pitch: "See how WFX PLM can streamline your workflow and address your current challenges - let’s catch up!"
• CTA/Offer: "Schedule a 30-minute strategy session with our PLM expert to explore quick wins and receive a customized action plan."
• Audience Segmentation: Casual Users (product development managers, designers) who have not engaged for 1-3 months.
• Platform to be Used for Campaigns: Personalized Emails, LinkedIn Outreach, Webinars tailored to industry challenges.
• Persona: Users who need to see immediate value and ROI to justify continued use.
• Frequency: Weekly touchpoints, with a focus on scheduling the strategy session.
• Success Metrics: Strategy sessions booked, Re-activation rate, Engagement in follow-up activities.

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Campaign 2: Stakeholder Alignment (Hibernating Core Users)

• Goal: Re-engage core users by addressing potential internal misalignments and demonstrating cross-departmental value.
• Pitch: "Let’s align your team on WFX PLM’s benefits - see how it can drive efficiency across your organisation."
• CTA/Offer: "Invite your team to a tailored demo session and receive an internal ROI toolkit to quantify the benefits."
• Audience Segmentation: Core Users (team leads, department heads) with declining engagement.
• Platform to be Used for Campaigns: Group Webinars, Customized Email Campaigns, Internal Communication Kits.
• Persona: Users who need to justify the platform’s value across different stakeholders within their organisation.
• Frequency: Bi-Weekly outreach, with a follow-up session post-demo.
• Success Metrics: Demo attendance, Engagement across departments, Re-engagement rate.

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Campaign 3: Executive Outreach (In Danger Power Users)

• Goal: Reconnect with power users by engaging directly with executives to highlight strategic benefits and future roadmap alignment.
• Pitch: "Your insights are invaluable - let’s discuss how WFX PLM can support your strategic goals."
• CTA/Offer: "Join an exclusive executive roundtable to discuss industry trends and influence our product roadmap."
• Audience Segmentation: Power Users (executives, senior managers) with declining activity.
• Platform to be Used for Campaigns: Personalized Executive Emails, One-on-One Calls, Invitation to Exclusive Roundtables.
• Persona: High-level decision-makers who need assurance that the platform aligns with long-term strategic goals.
• Frequency: Monthly executive touch points, Quarterly roundtable sessions.
• Success Metrics: Roundtable participation, Strategic alignment discussions, Increased executive buy-in.

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Campaign 4: Value Reaffirmation (Churned Users)

• Goal: Win back churned users by addressing past concerns and showcasing tangible improvements made since they left.
• Pitch: "We’ve listened to your feedback - here’s how WFX PLM has evolved to better meet your needs."
• CTA/Offer: "Explore our enhanced features with a tailored demo, and enjoy 20% off your next contract renewal."
• Audience Segmentation: Churned Users (previous key stakeholders) who left due to dissatisfaction.
• Platform to be Used for Campaigns: Personalized Re-Engagement Emails, Feedback-Based Outreach, Tailored Demos.
• Persona: Users who left due to specific issues and need to see concrete improvements to return.
• Frequency: Initial outreach, followed by a structured re-engagement plan over three months.
• Success Metrics: Demo attendance, Contract renewals, Feedback on improvements.

Campaign 5: Product Evolution (Lapsed Users)

• Goal: Re-engage lapsed users by showcasing significant product developments and their potential impact on their business.
• Pitch: "We’ve evolved - discover the new WFX PLM features that can transform your operations."
• CTA/Offer: "Revisit WFX PLM with a 3-month extended trial of our latest features, tailored to your industry."
• Audience Segmentation: Lapsed Users (past primary users) who have not engaged for over 6 months.
• Platform to be Used for Campaigns: Industry-Specific Webinars, Targeted Email Campaigns, Social Media Outreach.
• Persona: Users who need a compelling reason to re-engage, particularly in terms of new features and industry relevance.
• Frequency: Monthly webinars, Quarterly feature updates.
• Success Metrics: Re-activation rate, Extended trial conversions, Engagement with new features.

Campaign 6: Strategic Renewal (Inactive Loyalists)

• Goal: Reignite interest among inactive loyalists by offering strategic sessions to maximize their existing investments.
• Pitch: "Your experience with WFX PLM is invaluable—let’s ensure you’re getting the most out of your investment."
• CTA/Offer: "Schedule a strategic review session and receive tailored recommendations and exclusive access to new features."
• Audience Segmentation: Inactive Loyalists (long-term users who have decreased engagement).
• Platform to be Used for Campaigns: Personalized Emails, Strategic Review Webinars, Direct Calls.
• Persona: Users who were once highly engaged and need personalized support to maintain that engagement.
• Frequency: Quarterly reviews, Monthly follow-ups.
• Success Metrics: Strategic sessions booked, Re-engagement in core activities, Long-term retention.

Summary

WFX PLM plays a crucial role in streamlining and enhancing product development processes across the fashion industry by centralizing all necessary information on a single cloud platform. Users experience the core value proposition of WFX PLM when they can seamlessly manage and collaborate on designs, track compliance, streamline supplier interactions, and oversee the entire product lifecycle from concept to production. Whether it’s a designer creating detailed tech packs, a sourcing manager collaborating with suppliers, or a CEO analyzing business performance, WFX PLM ensures that every piece of information is accessible, accurate, and actionable.

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As we move forward, it’s essential to continue refining our engagement and resurrection strategies to ensure that users fully leverage WFX PLM’s capabilities, thereby maximizing retention and long-term satisfaction. Through targeted campaigns and continuous support, we can further embed WFX PLM into the daily workflows of our users, driving greater adoption and ensuring that WFX PLM remains an indispensable tool in the fashion industry’s ever-evolving landscape.

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